TREND TRACKER - THE rISE OF THE WEDDING CONTENT CREATOR
Once upon a time, hiring a photographer for your wedding was the extent of capturing your matrimonial memories but in today’s social media-driven era, this simply won't cut it. Not only do we want footage to share on our accounts, we want it NOW. We don’t want to wait three, four, sometimes up to six weeks when the professional videographer delivers to post because by then, all of our guests have already posted about the wedding and everyone has moved on to the next.
Enter the Wedding Content Creator.
WHY IS THE TREND BOOMING?
Let’s get this straight: Wedding creators are not intended to replace your traditional photographer or videographer; they’re complementing them.
A social media-specific professional hired with the intent of capturing all the special moments (usually on an iPhone) and delivered to you faster than the hangover will take to wear off. We’ve seen a significant rise in wedding creators lately with the likes of Nikki Westcott and Tammy Hembrow just two of many to have hired the service for their own extravagant nuptials.
Knowing you have a trusted professional capturing short-form, high-impact content offers peace of mind and means you don’t to rely on mum, your besties or Aunt Cheryl in the front row to film all the best bits for you (because let’s face it, technology isn’t her strong suit).
THE PROS OF HAVING A WEDDING DAY CONTENT CREATOR
Be Present
Whether we want to admit it or not, we all want to share our wedding day on social media. And so we should! But, to do that, we need to be constantly on our phones or at least have someone around who is. Hiring a professional to be that someone means you and your girls can get ready together and all your guests can be fully present during the ceremony without someone having to view it all through their phone camera.Instant Gratification
In a world where waiting feels like agony, content creators deliver quick results. Many promise same-day or next-day access to highlights, like Instagram Reels or TikTok videos. You can relive your special moments over brunch the morning after.Behind-the-Scenes Access
Content creators capture intimate, candid moments that might be overlooked by a traditional photographer focused on the more staged shots.Social Media Savvy
Content creators know the digital landscape. They know what works for each platform and you can have a bit of fun with it. Grab the bridesmaids and make a funny Tik Tok without the photographer cringing behind the lens.Cost-Effective Options
Compared to videographers, who often charge $2,000-$5,000, wedding content creators are more budget-friendly, with packages starting from around $800 but remember, as with all services do you research because you will get what you pay for.
THE CONS TO CONSIDER
Additional Cost
Although less expensive than a videographer, hiring a content creator is still an extra expense. Budget-conscious couples must weigh the value of instant social media content against other wedding priorities.Added Cameras Can Be Intrusive
With photographers, videographers, and now content creators buzzing around, some couples may feel overwhelmed. However, most content creators adopt a "fly on the wall" approach in order to get those perfect candid shots.Quality vs. Speed
While quick turnarounds are a selling point, the raw, unedited nature of the content probably won’t match the storytelling of the longer form videography so make sure you know what to expect from each.
IS IT WORTH IT?
Ultimately, that’s up to you. If you value your guests being present throughout your day and want to be able to share on social media before they do, then a wedding content creator could be a good addition. On the other hand, if you prefer traditional, timeless documentation, investing in a photographer or videographer may suffice. But one thing is clear: How we value and consume memories has shifted meaning the trend of the wedding content creator looks like it’s here to stay.
